STREAMLINING HIGHER EDUCATION MARKETING:
A CASE STUDY ON AN INTEGRATION OF SINGLE SOURCE PAID ADS
SOLUTION
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Single Source Integration
INDUSTRY
Marketing
TECH USED
DISC
Grizzly GPT
Data Lab
AI/ML
Perceptivity
CORE THEMES
Unified Data Management
Automation in Reporting
Strategic Impact
Technology-Driven Solutions
ENGAGE WITH US
DISCOVER HOW BEAR COGNITION CAN TRANSFORM YOUR DATA INTO A STRATEGIC ASSET.
CLIENT CHALLENGE
A prominent higher education marketing agency faced significant challenges managing multiple, non-integrated software platforms. They required a consolidated view of client data which previously involved labor-intensive processes using Excel sheets and PowerPoint presentations. Managing the vast amount of client data bi-weekly for paid media, programmatic data, and daily for call center metrics was inefficient and time-consuming.
OUR SOLUTION
Bear Cognition designed a robust Marketing Integration System tailored for this higher education marketing agency, incorporating:
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Unified Client Dashboard:  Developed a dual-interface system comprising an internal administrative dashboard and an external client-facing portal within Perceptivity. This system consolidates data from multiple sources into a single platform, enabling real-time insights and efficient client data management.
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Advanced Data Aggregation Modules: Using our DISC System (Data Integration, Storage, and Curation), we integrated several custom modules to streamline data aggregation from various advertising platforms, including Google Analytics 4, Google Ads, Facebook Ads, LinkedIn Ads, Instagram, and StackAdapt.
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Real-Time Performance Analytics:  Utilizing the Five9 API, we implemented a Dialer Disposition Report to provide real-time analytics on call center activities. This tool not only tracks performance metrics but also serves as an internal leaderboard, fostering a results-oriented environment.
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Automated Reporting and Forecasting Tools: The system includes query-enabled data interrogation using Grizzly GPT, our proprietary large language model. This tool enables quick insights through natural language queries. significantly reducing manual effort and accelerating the decision-making process.
RESULTS
The integration significantly reduced the time spent on compiling reports and improved data visibility for the marketing agency and their clients. The new platform facilitated more efficient data management, allowing the agency to offer this as a service to their higher education clients, setting them apart in the industry.
TECHNOLOGY BEHIND THE SUCCESS
The success was driven by integrating APIs from Stack Adapt, Sprout Video, and Five9, and leveraging Bear Cognition’s proprietary tools, such as Grizzly GPT, DISC System (Data Integration, Storage, and Curation), and Perceptivity built by our professionals in the Data Lab. Our high touch Software with a Service (SwaS™) model ensured custom solutions to solve each unique challenge faced by the agency.
TRANSFORM YOUR BUSINESS
Utilize Bear Cognition's advanced data management solutions to enhance your operational efficiency and client service delivery. Our technologies enable seamless data integration, AI based solutions, and strategic insights that can transform your business operations and competitive positioning in your industry.
ADDITIONAL USE CASES
RETAIL
E-commerce
Marketing
Deploy a similar system to manage and analyze marketing data across various online platforms, including social media, PPC ads, and email campaigns, helping to optimize customer acquisition costs and increase ROI.
Customer Loyalty
Programs
Integrate data from loyalty programs, sales transactions, and customer feedback to tailor marketing efforts and improve customer retention.
MANUFACTURING
Automated Inventory
Tracking
Implement a system that integrates data from RFID tags, barcode scanners, and inventory management software to offer real-time inventory levels, aiding in efficient restocking and minimizing stockouts.
Real-Time Production
Monitoring
Utilize data from production line sensors and operational systems to provide live updates on manufacturing activities, helping to identify bottlenecks and improve production schedules.
FINANCIAL SERVICES
Customer Acquisition
and Retention
Adapt the system to consolidate data from different financial products (loans, accounts, insurance) and marketing channels to optimize advertising strategies and improve customer service interactions.
Regulatory Compliance
Monitoring
Utilize the system to monitor and report on compliance with financial regulations, integrating data from internal audits, external reports, and regulatory bodies.
NON-PROFIT ORGANIZATIONS
Donor Engagement
and Reporting
Use the system to manage donor data and marketing campaigns, making it easier to engage donors effectively and report on campaign results transparently.
Event Management
and Promotion
Implement tools to aggregate data from event registrations, social media interactions, and email campaigns to optimize event promotion and participation.
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